Run competitor analysis
Use this before a launch, a repositioning, a pricing change, or a roadmap review, when you need to know who buyers really compare you with. The competitor analysis AI agent drafts the work first and asks questions after: it maps direct, indirect, and substitute competitors, reads public pages to tear down product, pricing, and positioning, builds a competitor matrix scored 0 to 3 across capabilities and KPIs, and turns the gaps into match, ignore, or differentiate decisions. Every draft is grounded in your product context, facts are kept apart from interpretation, and PRO users can switch on Deep Research for a wider market scan.
AI Agent Capabilities & Scope
Map direct, indirect, and substitute competitors, then tier them
Tear down a competitor's product, pricing, and positioning from public pages
Build a competitor matrix scored 0 to 3 across capabilities and KPIs
Find differentiators and decide what to match, ignore, or own
Product Context Managed by Agent
Knowledge repository artifacts managed and maintained by agent:
Starter Tasks to Get Started
Map my competitors
Tear down a competitor
Build my competitor matrix
Find my differentiators
Quick Prompts Examples
Simple conversation starters on how to initiate the proper context and goal fors AI agent:
We sell a roadmap tool to B2B product teams of 10 to 50 people and keep losing deals to Productboard and to plain Notion docs. Map our direct, indirect, and substitute competitors and tell me which 4 deserve a full teardown.
Read https://competitor.com/pricing and their homepage, then give me a teardown: positioning, pricing model and value metric, feature gates, and where a $29 per seat mid-market plan could undercut them.
We compete with 4 onboarding tools and have 6 weeks of roadmap capacity. Build a competitor matrix scored 0 to 3 across 10 capabilities, show where we lead and trail, and tell me what to match, what to ignore, and what to differentiate on.
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